What is the project's aim?
The project’s aim is to bridge the digital gap between higher education and the hospitality and tourism industry. Both sectors are facing challenges due to technological and societal changes, with a pressing need for improved digital readiness. The COVID-19 pandemic has exacerbated these issues, impacting the industry and employment. We aim to create an innovative platform for digital communication and collaboration between these sectors, benefiting both students and businesses, especially those in disadvantaged areas.
The main goals of the project are to:
- Foster communication, cooperation, and learning between higher education institutions (HEIs) and the hospitality and tourism industry (HTI)
- Enhance digital engagement between HEIs and HTI
- Improve students’ employability
- Facilitate industry contributions to curricula
- Enhance student learning with digital technology
- Monitor student internships
- Enhance HEI research capabilities
- Promote inclusive education
- Offer continuous professional development for HTI employees
- Provide proactive research during crises
- Foster online networks and partnerships
The project intends to connect HEIs and HTI on both a European and international level, promoting best practices.